An OMS platform for an omnichannel IT architecture
(E-)commerce fulfillment is becoming more and more complex. New sales channels, delivery options and payment methods are created every day. How can you keep up as a retailer? And just as important: how can you keep your IT structure neat and functional? An order management system (or OMS for short) like OIL is the answer. OIL helps you to create an omnichannel customer experience without building an overcomplicated IT infrastructure. OIL works withing your current IT architecture and takes a central role in it to control and orchestrate all your orders.
What is an omnichannel IT infrastructure?
As a retailer, you probably have physical stores, with a POS, a DC with a WMS, and an online shop with payment and delivery systems. If all these systems work together neatly, we call it an omnichannel IT architecture.
How to create an omnichannel IT architecture
An order management system is a system that connects all your other IT systems. It can be seen as the glue that holds everything together. It communicates with all your other systems and gives you a lot of insight on the status of all your orders, sales channels and stock levels.
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Why should you need an omnichannel IT structure?
Retail has changed drastically over the past few years. Consumers have higher expectations every day. To meet, or better yet: exceed, these expectations, you’ll need to offer them an omnichannel shopping experience. This is only possible if all your systems work seamlessly together.
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OIL omnichannel IT structure
OIL is an OMS that connects all of your systems and the systems of your partner into one smooth working ecosystem. This enables you to create a true omnichannel experience for your customers. Let’s take a closer look at the most important features of our platform.
As a Distributed Order Management system, or simply DOM, OIL gives you real-time insight into all your omni-channel orders and allows you to orchestrate and optimize the process of customer order fulfillment through managing both fulfillment lead times and retailer’s costs.
With ERP, or Enterprise Inventory Management, you reduce the manual labor in your IT landscape. ERP is designed to provide insight in your finances, logistics, operations and inventory all together. OIL integrates ERP into your OMS automatically.
With our tools like Mobile Assistant Sales, you’ll always be able to order the right products at the right time, delivered at your store or your customer’s doorstep.
A good marketplace integration goes further than just uploading your product. You need to show the right information in the right format, and connect the placed orders to your order system. OIL makes it easy to integrate new marketplaces to your IT landscape.
Store employees can support your omnichannel and e-commerce business, while still being in store. For example, with Mobile Assistant Sales, a system that allows your store employees to place orders directly at the DC. This can be convenient when customers want a product that is not on stock in-store.
When a customer orders products online; you want to deliver their products as fast as possible. But also as cheap as possible. How do you balance those two? And how do you instruct your IT landscape to do this automatically? With the help of businessrules and AI logic, OIL does this automatically. With optimal fulfilment, retailers can make smart use of their stock in warehouses, DC’s and shops as well.
Your cash register system and online payment system might be worlds apart when in fact they should be working together to align pricing and promotions both in-store and online. OIL can operate as your pricing system, where you can change prices for all your sales channels, activate (personal) promotions and add new payment partners easily.
When you are selling products online, showing the right product information to your customer is crucial to increase sales. But displaying the right information at the right time and in the right format, can often be a challenge. Our PIM system helps you with that.
Smart Allocation Manager, or SAM, selects the best shipping method for each and every order. SAM does this by incorporating AI combined with the business rules that you specially set for your business needs.
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Ready to take your next step in order management?
Book a demo to try OIL for yourself, or download the OIL info sheet.