Order Management: Hardis Group acquires Magnus Black

With this acquisition, Hardis Group completes its portfolio of SaaS solutions dedicated to Supply Chain execution with OIL, a Cloud platform for order management, 360° inventory visibility and customer experience optimization. 


This acquisition marks a new stage in the Group’s ambition to become a global leader in the Supply Chain Software market with a Cloud platform that brings agility and resilience to both Supply Chain and Commerce.


Grenoble, Naarden, July 11, 2024 – Hardis Group, a leader in Supply Chain management solutions, announces acquisition of the Dutch company Magnus Black from investment fund Holland Capital. Magnus Black notably publishes OIL, a cloud-native solution for order orchestration (Order Management System, OMS). This acquisition will enable Hardis Group to extend its offering for e-commerce and omnichannel distribution companies (BtoC and BtoB) with a platform capable of orchestrating order flows from pick-up to delivery, regardless of the sales channel (store, e-commerce, marketplace, etc.).

Hardis Group publishes Reflex, a SaaS software suite that orchestrates, optimizes and supervises logistics networks and its sites (warehouses, factories, stores, drives, etc.). Its solutions are used by nearly 450 customers. The French company is one of Europe’s top 3 suppliers of Supply Chain Execution (SCE) software.

Magnus Black, a Dutch software company, serves nearly 40 clients in retail, such as Hunkemöller, WE Fashion, Omoda, Beter Bed, Blokker, Petrol Industries, Prénatal, Welkoop and Zeeman. It’s suite of cloud-native OIL solutions, available as SaaS, allow to manage complex omnichannel orders and processes while enhancing the consumer experience through advanced and innovative capabilities around unified inventory, ship-from-store, click & collect, returns management, drop shipment, delivery promises and more. OIL is recognized by Gartner in its market guides for Distributed Order Management and Retail Store Inventory Management. Investment firm Holland Capital has been involved in Magnus Black as a shareholder since November 2020. It actively supported management in the strategic development of the company.

Combined, the SaaS solutions from Hardis Group and Magnus Black provide a modular, flexible and robust response to the challenges of omnichannel commerce and supply chain performance.

“OIL is a natural extension of our software portfolio to meet the challenges of e-commerce and omnichannel distribution. With this acquisition, companies using Reflex will benefit from a new SaaS component to orchestrate their orders and optimize the experience, whether in BtoC or BtoB,” says Florent Boizard, Director of the Supply Chain Solutions business unit of Hardis Group.

In terms of organization, Magnus Black’s teams of around thirty employees will join those of Hardis Group. “Since 2012, Magnus Black has been developing an OMS platform out of a passion for omnichannel retail. Designed as an out of-the-box solution, our platform optimizes complex digital commerce processes in best-of-breed and composable commerce architectures,” explains André Damsteegt, Managing Partner of Magnus Black. “Joining Hardis Group enables us to accelerate our international ambitions. The support and expertise of Hardis Group’s teams in Supply Chain management will significantly contribute to the further development of our solutions, allowing us to offer even more innovative solutions for the omnichannel commerce challenges of today and tomorrow.

Hardis Group’s acquisition of Magnus Black is also part of a broader strategy to expand its international activities. “The integration of OIL into our solutions portfolio is a major step in our strategy of developing a global offering for the supply chain and commerce. Alongside the Magnus Black teams, who have made OIL a leader in the Benelux, we will now focus on its expansion in Europe and worldwide.”, adds Nicolas Odet, Chairman of Hardis Group.

About Magnus Black

Magnus Black is the publisher of OIL, an enterprise cloud-native, modular and flexible Order Management SaaS platform (OMS) that provides real-time, 360° visibility and orchestration of all orders and inventory. Designed as an “out-of-the-box” product, OIL can be configured according to customer needs, and is easy to maintain. OIL is listed by Gartner in its “Market Guide for Distributed Order Management Systems” and “Market Guide for Retail Store Inventory Management Applications”.

Magnus Black is based in Naarden (Netherlands), with around thirty employees and a portfolio of some forty customers. Investment firm Holland Capital has been involved in Magnus Black as a shareholder since November 2020. She actively supported management in the strategic development of the company.


About Holland Capital

Holland Capital has been responsibly and successfully investing in promising Dutch and German SMEs with growth ambitions for over 40 years. The team understands entrepreneurship and strives for an open, sustainable, and professional relationship with the management teams of the companies they invest in, with the common goal of realizing growth. Holland Capital has offices in Amsterdam and Düsseldorf. With specialized sector teams, it focuses on the Healthcare, Technology, and Agrifood-Tech sectors. They understand the dynamics and opportunities, and have an extensive network in these sectors.


About Hardis Group

Hardis Group is the vendor of the Reflex software suite for logistics. Its mission is to accelerate the sustainable transformation of its customers’ commerce, supply chain and information systems using cloud technologies.

The Group’s CSR strategy is built around three pillars: reducing the environmental footprint of its activities and those of its customers, diversity and equal opportunity, and integration through education.

Hardis Group employs 1,700 people and achieved a turnover of €156 million in 2022. The company has offices in France (headquarters in Grenoble), Poland, the Netherlands, Italy, Spain, Germany and Sweden.


Press contacts

Anjuna – Elodie Cassar – elodie.cassar@anjuna.fr – Phone: +33 6 80 53 82 94
Hardis Group – Hélène Leclercq – helene.leclercq@hardis-group.com – Phone: +33 6 46 38 66 37