Discover OIL

Introducing OIL

Exceeding your omnichannel ambitions

OIL is a smart omnichannel architecture with a central role for oder management.  

Read all about the benefits of OIL and don’t hesitate to contact us for more information or a demo. 

Click & Collect

A complex process made simple with OIL.

By providing customers the opportunity to shop online and then pick up from the store, additional touch points with the customer emerge. Besides offering convenience for the customer, this allows store employees to interact in person with the customer.

Magnus Black’s OIL enables retailers to provide this service by supporting this process end-to-end. From capturing the online order, to dispatching it to the best fulfillment location, while supporting store employees with the right tools for the collection process and cross- and upselling.

61% of customers
make unplanned purchases
when picking up their order

       Product Information Management
OIL offers a centralized view on your products across channels. Multilingual, uniform or specific per sales channel. Allowing consumers to oerient themeselves and purchase in their preferred channel.

 Email management

OIL tracks progress of the order during it’s lifecycle and is aware of all status changes. This way OIL can confirm the order to the consumer, announce the shipment and availability of the order in the store. This can be done from OIL directly or by using our standardized integrations with direct marketing tools such as Selligent or SalesForce marketing cloud. 

 Tablet and Mobile Assisted Sales

OIL tracks progress of the order during it’s lifecycle and is aware of all status changes. This way OIL can confirm the order to the consumer, announce the shipment and availability of the order in the store. This can be done from OIL directly or by using our standardized integrations with direct marketing tools such as Selligent or SalesForce marketing cloud. 

Stock Management
OIL provides a central view on your stock levels across stores, DCs and e-DCs. Using OIL’s API’s, all sales channels have access to stock information. The consumer sees the same stock levels across the available channels and the risk of mispicks is minimized. 

Order management

OIL provides a central view on your stock levels across stores, DCs and e-DCs. Using OIL’s API’s, all sales channels have access to stock information. The consumer sees the same stock levels across the available channels and the risk of mispicks is minimized. 

Ship from store

Benefit from your store’s stock, by turning stores into virtual distribution points. Minimize the chances of being out-of-stock and capitalize on off-peak hours by letting the store employees pick orders.

ATP on unified stock

Know exactly what you can promise, based on a full view of your stock in stores, DCs and e-DCs. OIL’s ATP even takes reservations and delivery routes into account.

Customer loyalty

Make your loyalty program omnichannel. Either by letting OIL coordinate the earning and burning of points, or by making OIL the owner of the points and credits vault as well.

Endless Aisle

Increase sales conversion.

Wouldn’t it be awesome to never run out of stock again? And to be able to sell an endless number of products? This is the concept of Endless Aisle. Enabling you to sell your full assortment from your brick and mortar store, even if not physically there.

Magnus Black’s OIL allows retailers to make the most of this concept by opening up all stock information to the store employees so they can make the sale. Whether that’s on your existing POS or on our comprehensive mobile solution.

Retailers employing
endless aisle gain
10% more sales

Product Information Management
OIL offers a centralized view on your products on our mobile solution. Generic or specific for this sales channel. Allowing consumers and store employees to extend the orientation phase in the store to the online available assortment. 

Order management
When the order has been placed, OIL makes sure the order is fulfilled. During this process OIL determines the best fulfilment location, reserves stock, reallocates picking orders in case of mispicks and tracks progress of the fulfilment. Fulfilment parties, the pickup location and the consumer are being notified and informed of status updates along the way.

Stock Management
OIL provides a central view on your stock levels across stores, DC’s e-DC’s. Using OIL’s API’s, our mobile solution has access to this information. The consumer and store employee have access to stock levels across the available channels, enabling to make the purchase even if the wanted item is not physically present in your store. 

Tablet and Mobile Assisted Sales
OIL’s mobile solution TAS and MAS support the consumer and the store employee during the orientation and the purchase. By allowing to extend the orientation to the online assortment, the conversion ratioin will increase. Sell what you have in store, and directly upsell your online assortment toyour customer. Decide with the consumer what the most fitting delivery method is for.

Manage returns across channels

Don’t enjoy returns? Who does?
OIL won’t make it any more enjoyable, but will make it easier for you. Handling returns and refunds the way you want.

Easy access to
Marketplaces

OIL offers standard integrations with marketplaces, webshops, POS platforms, marketing automation tools, service partners, LSPs and more.

 

Manage channel specific assortments

Make the most of your product data by managing it centrally in OIL’s PIM, while providing uniform or context specific content to your sales channels.

Request a demo

See what OIL can do for you.

Get in touch

What can we help you with?

Want to hear all about OIL or see for yourself?
Call or e-mail André Damsteegt or Michiel Arnoldus:

+31 88 696 60 00

Magnus Black
Gooimeer 5-39
1411 DD Naarden

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