Blokker: we now have everything we need for a serious omnichannel strategy

At the end of March, Blokker took OIL in full use. OIL is the omnichannel management platform provided by Magnus Black. By doing this Blokker took a huge step in the rollout of an omnichannel architecture that fits their ambitions. Blokker views e-commerce  as a huge market opportunity for the company, in combination with the correct representation in the shopping streets, an omnichannel vision fits these ambitions perfectly. 

“The integration of online aspects in combination with the in-store processes has been the main focus of the implementation process.”

 – Nander Stam 
Project manager Magnus Black

The physical stores are now used as fulfilment locations for ‘collect from store’ orders, using OIL online orders can now be placed on the POS in-store without having to divert to the webshop. In collaboration with Blokker, we added specific billing and material features. A nice example of this is: when Blokker offers a garden furniture set on their website, the items in this set can be sold as a complete set, but can also be sold, swapped or returned separately.

The project has been an intensive collaboration between Blokker and Magnus Black. We have gotten to know Magnus as a concerned and professional partner. ‘’Together with Magnus we successfully implemented OIL in a complex and changing environment’’- John de Keuning, Manager IT of Blokker.

“We have gotten to know Magnus Black as a reliable and professional partner. Together with Magnus we successfully implemented OIL in a complex and changing environment”

 – John de Keuning 
Manager of IT at Blokker

About Blokker

Blokker is a chain of stores in household items in the Netherlands that already exists since 1896. Blokker holds over 430 stores in the Netherlands, with approximately 5.000 employees. Each year, Blokker welcomes over 140 million shoppers in their stores and online.